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“Let’s save Africa!” – Gone Wrong

.Stereotypes harm dignity

Meet Michael. He’s the best at what he does – when top charities need an African child star for their ads, they call Michael. This sarcastic piece reminds us of how ridiculous stereotypes can be, and why we need to throw them out.


From the creators of Radi-Aid; Meet Michael and donate your stereotypes. We’re messing with you. There’s no such thing as charity actors. But in our video, did you recognize stereotypes frequently used in fundraising campaigns? Hunger and poverty is ugly, and it calls for action. However, we need to create engagement built on knowledge, not stereotypes. Why? We need to change the way fundraising campaigns are communicating issues of poverty and development. This is why we are awarding creative fundraising campaigns with the Golden Radiator Award, and stereotypical campaigns with the Rusty Radiator Award. An international jury nominated eight videos, and YOU get to decide the winners by VOTING NOW! Winners will be announced 3rd of December. The video is made by The Norwegian Students’ and Academics’ International Assistance Fund, with funding from The Norwegian Agency for Development Cooperation (Norad). Video by iKind Productions

About Norwegian Students’ and Academics’ International Assistance Fund

SAIH is the solidarity organization of students and academics in Norway, focusing on education in development cooperation, as well as North/South information and political advocacy in Norway.


iKind Productions

iKind Media is a multimedia company based in Durban KwaZulu-Natal South Africa for video production; film, music videos, corporate videos and television.


Ted Talk Ads worth Spreading: https://www.ted.com/watch/ads-worth-spreading/lets-save-africa




Award-Winning, Ted Talks


NGO Campaigns, Video


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